I recently decided to purchase a gaming steering wheel for a racing game. Based on research (mostly browsing reviews) I decided on the "Logitech Momo Racing Force".
Checking the Logitech web-site the following products are available:
From
http://www.logitech.com/en-my/gaming/wheels on Aug. 19, 2010:
Notice the "en-my" in the URL above. This is clearly localized for Malaysia.
The price in Malaysia differ a bit from shop to shop, but generally they are priced like this:
1. Momo Racing Force RM 250
2. Driving Force GT RM 500
3. G27 Racing Wheel RM 1000
With this information I walked down to the local IT supermarket (Plaza Low Yat). I guess I should not have been overly surprised, but still - after checking just about every single shop on the 3 floors with IT equipment, I found around 40-50 shops carrying the G27 Racing Wheel, a few shops having Demo Samples of the Momo Racing Force, but not a single shop that would actually sell me a Momo Racing Force - NOT ONE! Every shop I asked gave me the same message: The Momo is an old model and we no longer sell it.
Say what - how can it be an old model when it's available on the manufacturers web-site???
After I returned home I used Google a bit and came across several local companies with Logitech products on their web-site - for example:
From
http://www.modernopc.com (a local reseller) on Aug 19, 2010:
This time I decided to give them a call before driving (all the way out to Subang - roughly 15 km from Kuala Lumpur center where I stay) - and once more - the Momo Racing Force was no longer in stock.
I also tried to purchase online. The local eBay equivalent (
http://www.lelong.com.my) had a number of offers:
I placed an order for every single one of these and they all got canceled within 24 hours (surprise surprise: No Stock).
At this point I called Logitech support (local 1-800 number redirecting to a call centre in Philippines) and they were very understanding and polite. They gave me the URL and phone number for the official Logitech distributor in Malaysia:
http://www.mcl.com.my, but a call to them gave the same result: No stock.
A pattern is emerging there. Every single shop I visited or called tried to sell me the Logitech G27 at around RM 1000, but nobody was willing or able to supply me with the Logitech Momo at RM 250 (give or take - I have seen it advertised from 239 to around 299).
The
Malaysian Consumer Protection Act 1999 clearly states:
I think this is a blatant example of Bait Advertising. The big question is however - against who do I have a case? Logitech? The local distributor? The end reseller?
For now I'll just machine gun all of them (orally that is) and see who feels responsible. For now I have written to the person listed as in
charge of Media relations in Asia-Pacific:
Dear Channis Wong,
You're listed at Logitech's web-site under Media & Community Relations. I
thought you might be interested in this:
http://consumermalaysia.blogspot.com/2010/08/logitech-bait-advertising.html
Which clearly documents that Logitech is using bait advertising in Malaysia,
even though this is clearly in violation of the Malaysian Consumer Protection
Act of 1999 (http://www.kpdnkk.gov.my/akta/akta_perlindunganpengguna1999.pdf).
--
Lars
Update Aug 19, 2010 4:00pm:
I last spoke with Logitech support at 10:00am and they promised to call back within a few hours. Needless to say my phone has been silent.
Update Aug. 20, 2010:
Received the following reply from Logitech:
Hi Lars,
Thanks for your email.
We regularly update our website and would remove product information once
we've confirmed with our channel partners that the stock is very few or no
longer available. In the case of Logitech MOMO Racing Force Feedback
Wheel in Malaysia, I believe that there's a timing issue and we are a bit
late to remove the product information from the site. Thank you for
bringing this to our attention and we will action as soon as possible.
I sincerely apologize for the inconvenience that this matter has caused
you.
Best regards,
Cannis Wong
Marketing Communications
Logitech Asia Pacific
I don't believe a "sincere apology" is mentioned as an acceptable defense in the Consumer Protection Act, so my reply was as follows:
That is really not good enough. As of today the web-site still hasn't been
updated and it was last week I spend up to 4-5 hours trying to locate the
product that you advertise.
If you read the Malaysian Consumer Protection Act of 1999 I think you will
find that a "sincere apology" is not mentioned as an acceptable defense. I
believe that in the spirit of this act you're required to offer me a similar
product to the one advertised. If you fail to do so, I will have no other
option than to file a complaint to the Malaysian Ministry of Domestic Trade.
Regards,
Lars Boegild Thomsen
I can add that - as mentioned in the email - the web-site at Aug. 20, 2010 1:30pm was still showing the Momo wheel as available in Malaysia.
It would appear that Logitech is no stranger to bait advertising. A Google search on "
logitech bait advertising" come up with quite a number of hits (of which this blog will soon come pretty high).
Update Aug. 20, 2010 3:00pm
Received a reply from Logitech:
Hi Lars,
Good news - we found out that we still have a few units of the Logitech
MOMO Racing Force Feedback Wheel with our channel partner.
Kindly be informed that Mr. Dexter, country sales manager from Kaira
Malaysia, Logitech's authorized distributor, will be contacting you soon.
Many thanks & best regards,
Cannis Wong
And as promised I did receive a call. The guy who called promised that he would have a Momo Steering Wheel "on monday" (after the weekend). Will be interesting.
This basically concludes my claim (that is when or if I get it) although I still find it incredible that I had to spend so much time trying to purchase an advertised product.
Update Aug. 23, 2010:
Of course I did not receive the promised call, however I did get a call from someone at Logitech. It was a bad connection and I didn't quite catch her name but she was definitely not Malaysian and didn't call from Malaysia. I informed her that the guy from Kaira had called me Friday and promised to call back Monday - but that I had not received the call.
Update Aug. 24, 2010:
Got a call from the "authorised distributor" mentioned in the email from Logitech and they informed me they finally managed to locate the product I wanted to purchase, so I went to their office in Petaling Jaya (about a 10 km drive) to collect it. Unfortunately the authorised distributor apparently charge more than everybody else:
It's a bit hard to see, but that is RM 290.- which is about RM 40 more expensive than everybody else, but what to do - I am not going to nitpick about RM 40 (that's about US$ 10) - so end result:
So - while I had to battle a bit, I finally did manage to find the product that Logitech apparently do not want to sell (even though it tops all the reviews I have read).
Am I a happy customer? NO! I am pissed that I had to spend a lot of time getting a product that is advertised just about everywhere. I am pissed that they end up charging me more than advertised. Will I buy another Logitech product? Well, perhaps if there's absolutely no other alternative, but I will definitely be biased against it big time and choose alternative products if at all possible (and let's face it - there are quite a lot of options when it comes to keyboards, mice and speakers).
End of story (unless Logitech choose to respond to this)!